曬曬英語專業(yè)考研10大院校真題之對外經(jīng)貿(mào)題_跨考網(wǎng)

　Part OneMultiple Choice Questions (30 Points)

　　1.Choose from A, B, C or D the one that is the closest in meaning to the part underlined (20 points, 2 points each).

　　1)Even though he knew that his mother had been ill, he did not have the propriety to write her.

　　A. decencyB. posterityC. apathyD. eulogy

　　2)The constant motion of the earth as it turns on its axis creates the change of the seasons.

　　A. perfidiousB. plausible C. perilousD. perpetual

　　3)His former employer recommended him highly as having been a very industrious worker.

　　A. affluentB. cogentC. diligentD. extinct

　　4)His arrogant manner has kept him from being very popular.

　　A. waxyB. sleazyC. surlyD. flimsy

　　5)The mailman approached the house cautiously because of the vicious dog.

　　A. hastilyB. precisely C. warilyD. deliberately

　　6)Unorganized guessing will probably not raise your score as significantly as choosing one letter as a "guess answer" for the entire examination.

　　A. CrypticB. Haphazard C. LeisureD. Subsequent

　　7)The Mono Lisa is the portrait of a woman with a very enticing smile.

　　A. oblivious B. luminous C. alluringD. elusive

　　8)Electrical energy may be separated into two components specified as positive and negative.

　　A. germinated B. designated C. accumulated D. contaminated

　　　Part Two Cloze (30 points)

　　Complete the text by choosing one word from the box below for each blank marked 1 to 15. (2 points each)

　　because fail yes Finally also

　　For Thus tradition that for

　　it problem not In such

　　Science as a source of trustworthy knowledge

　　Why turn to research and the procedures of science to understand the process and effects of mass communication? Are there __1__ other valid sources of trustworthy knowledge? The answer, of course, is __2__; people over the centuries have used many other sources to answer their questions. But each has its advantages and limitations.

　　For example, __3__ centuries people have found answers to important questions in religion, because it provides revelations from the supernatural. That seems like a reliable source, and for many kinds of questions, __4__ is. However, for something as complex and technical as modern mass media, religion might not provide particularly detailed or helpful information.

　　Trustworthy knowledge can __5__ be gained from interpretations by authorities. __6__ ancient times, those were such individuals as oracles, priests, philosophers, and kings. Today, they might be prominent business leaders, politicians, educators, and other distinguished people. Contemporary society seems to have an abundance of __7__ people instantly ready to provide others with their interpretations and pronouncements about the influences of mass communication. The __8__ is that these sources are not consistent, and one authority or critic often contradicts another of equal distinction. __9__ that reason, their interpretations have limitations.

　　A. Almost every appeal imaginable has been used in advertising.

　　B. Theoretically, both direct and indirect appeals can be effective.

　　C. Instead it attempts to manipulate the consumer by indirect appeals.

　　D. The visual and verbal content of advertising has changed considerably over time.

　　E. Advertisers are innovative because they have always kept in mind the needs of the public.

　　F. In order to be effective, an advertisement must appeal to its audience and reflect shared values.

　　G. The goal is, of course, to get the public to associate the corporation with the "selfless" ad and lovely images.

　　H. Various specialists in an agency work as a team to develop the advertisement tailored to the needs of the particular client.

　　I. The advertising industry places a high premium on creativity in finding new images that will appeal to the public.

　　J. For the campaigns the advertising agency's creative department holds a series of brainstorming sessions discussing ideas.

　　K. Indeed, some advertising content is direct and makes rational appeals, mentioning characteristics of the product, its relative advantages, and price.

　　L. Coca-Cola's successful "It's the Real Thing" advertisements show happy, fun-loving, youthful people drinking Coke with upbeat music playing in the background - without saying anything about taste, nutritional value, or price.